Rule No. 1: Don’t Overlook the Patient Leads You Already Have By Charles Winn When you ask an oral surgery practice about their current growth initiatives, the answer typically centers around “top of the funnel” strategies. Whether it’s building stronger referral relationships, upping their digital market efforts, or generating stellar patient reviews, the focus … [Read more...] about The New Patient Revenue Optimization Model
2021
The Orthognathic Experience in an Efficient and Educational Model
By Brian B. Farrell, DDS, MD, FACS Patients and their families become expectedly anxious the moment they hear the words “may need surgery,” which is especially true during an appointment that started out as a routine dental visit. When we outline treatment options and initiate discussions for a plan moving forward, their eyes widen and they sit further back in … [Read more...] about The Orthognathic Experience in an Efficient and Educational Model
Specialty Synergies
The Convergence of Specialized Practices and What it Means for Patient Quality of Care By Hunter Dawson, DMD, MSD As a prosthodontist, one of my biggest goals is to change dentistry by improving the quality of patient care on a large scale. The best way to approach this goal is to not only focus on the care I provide to patients myself, but on how I can support others … [Read more...] about Specialty Synergies
Look Before You Leap
How to Set Your Practice Up For Success By John Nale, DMD, MD, FACS When I first arrived in Charlotte, North Carolina, I knew I wanted to perform major surgery—not just remove teeth and place implants. I had just finished years of training and certainly did not want to limit my scope of practice. Quickly, I realized that there were no providers in the city that … [Read more...] about Look Before You Leap
Leading Through Uncertainty
Greatness From Adversity By Jeff Harp Following my sophomore year in high school, I received an unexpected, handwritten letter from my wrestling coach. He wrote: “Champ, you have just accomplished something that very few people in this life accomplish: You set your sights on a lofty goal, you worked hard, and although you were not a state champion this year, … [Read more...] about Leading Through Uncertainty